About Us

Since 1973, SAF-Instant has been at the forefront of innovation in baking and fermentation technology, providing high-quality instant dry yeast trusted by professional bakers and food manufacturers worldwide. Produced by Lesaffre, a global leader in yeast and fermentation, SAF-Instant offers consistent performance, ease of use, and reliability in every batch.

Over the decades, SAF-Instant has earned an outstanding reputation for quality, efficiency, and innovation. Its instant dry yeast formulations are designed for a wide range of baking applications, from lean doughs and sweet breads to high-hydration artisanal recipes, helping bakers achieve perfect results every time.

Today, SAF-Instant products are available in more than 180 countries, supporting the global baking industry with sustainable and high-performing solutions that inspire creativity and excellence in every bakery.

Salers International is the sole distributor of SAF-Instant yeast for the Pakistan region. We are committed to delivering excellence in distribution services and building long-term partnerships with bakeries, food producers, and retailers.

Since our founding in 1999, we have been a trusted partner for businesses, providing seamless supply chain solutions tailored to meet the unique needs of each client. We specialize in the distribution of premium food and baking ingredients, ensuring that quality products reach the right place, at the right time, every time.

Our extensive network, state-of-the-art logistics, and dedicated team enable us to streamline operations and maintain the highest standards of product quality and freshness.

Our mission is to drive growth for our partners by delivering reliable, cost-effective, and innovative distribution services. We prioritize sustainability, innovation, and customer satisfaction, which remain the cornerstones of our business.